Johnny Depp has reportedly signed the biggest men’s fragrance deal in history with Dior, marking his return to the brand after a tumultuous few years. The Pirates of the Caribbean star has been working with the brand since 2015 and has been the face of the fragrance Sauvage since it launched six years ago. The three-year deal is estimated to be worth upwards of $20m and is the largest-ever contract for Dior’s men’s fragrance. Dior’s parent company CEO Bernard Arnault has praised Depp’s “profound and authentic” image and noted that his known identity, despite recent controversies, has continued to help sell the product.
Depp’s reputation took a hit in recent years as he was accused of domestic violence by his ex-wife Amber Heard, causing Disney and Warner Bros to drop him from their franchises. However, last year, Depp won his defamation trial against Heard, with the jury finding that Heard had defamed Depp in a 2018 Washington Post op-ed. The actor was awarded $10.35m in damages, while Heard was awarded $2m. Dior, however, continued to stick by him and it appears to have paid off with record-breaking sales and the new deal.
The actor’s comeback to the fragrance brand marks another step in his return to prominence in the film industry. He is set to star in Maïwenn’s Jeanne du Barry, which will première at the Cannes Film Festival on May 16, and is also set to direct the movie Modi. Depp will also tour Europe this summer with his rock band Hollywood Vampires, which includes Alice Cooper and Joe Perry.
Despite the allegations made against him in the recent years, Depp has maintained his popularity, with Dior describing the actor as one of the most handsome men who have ever lived. The brand has also noted his wide-ranging appeal across cultures and demographics. While some may question Dior’s decision to stand by an actor accused of domestic violence, the brand has stuck by its belief that Depp’s “profound and authentic” persona has helped sell the brand’s products to a wide audience.
In conclusion, Johnny Depp’s new fragrance deal with Dior is the largest-ever men’s fragrance deal in history and is worth upwards of $20m. The deal marks Depp’s return to the brand after a number of controversies that saw Depp’s reputation suffer. However, despite the actor’s legal issues, Dior has continued to support him, with Bernard Arnault, CEO of Dior’s parent company, praising Depp’s “profound and authentic” image and noting that it has helped sell the fragrance. Depp’s comeback to the brand marks another step in his return to prominence in the film industry, with the actor set to star in several upcoming projects.
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