Samsung has reportedly suspended its review of installing Bing, the search engine owned by Microsoft, as the default search engine on its smartphones. Speculation around the potential shift had driven up Microsoft’s share prices, while Google shares underperformed. While Apple currently relies on Google as its pre-installed search engine, Samsung is the leading provider of smartphones powered by Android, which is developed by Google. A report by The New York Times in April stated that Samsung pays Google over $3bn annually. Bloomberg also suggested that Google was developing a personalised search engine in response to the Bing review. It was noted that Google’s AI-powered search engine, known as RankBrain, constituted the third most important ranking factor for search results.
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